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Soon there will be a hybrid approach: advertising and artificial influence. Bing is making plans to combine search, chat, answers and advertising into one experience: https://blogs.bing.com/search/march_2023/Driving-more-traffic-and-value-to-publishers-from-the-new-Bing

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What does Acumen.org think about social entrepreneurs?

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Acumen.org views social entrepreneurs as individuals who are driven by their mission and the problem they aim to solve, rather than falling in love with a specific idea or solution. They believe that social entrepreneurs are motivated by creating long-lasting, positive impact and are fueled by our economy rather than being hampered by it​1​.

Acumen.org identifies several common characteristics of social entrepreneurs, including:

Comfort navigating uncertainty: Social entrepreneurs are adaptable and can adjust their plans as new information or circumstances arise.

Resilience: They view failures as learning opportunities that inform their future decisions.

Grit: They are encouraged to never give up, even when faced with difficulties.

Commitment to impact: They prioritize the impact of their work over commercial or financial success metrics.

Creativity: They don't limit their thinking by what has already been done before and seek new ways to create and deliver value.

Courage: They are willing to stand up for what they believe in and sometimes take actions that go against the grain.

Willingness to lead: They embrace leadership challenges and recognize when they may need to make tough decisions.

Humility: They understand that they don't have all the answers and are open to listening and learning from others​2​.

Acumen.org also emphasizes the importance of "moral imagination" in social entrepreneurship, which they define as an ethical framework that recognizes our common humanity and insists on opportunity, choice, and dignity for all. This concept extends beyond empathy, as it requires action in addition to understanding another's point of view​3​.

Overall, Acumen.org sees social entrepreneurs as key actors in driving social change and innovation, finding overlooked power in low-income communities, and changing systems to tap into that power​4​. They believe that social entrepreneurship, guided by moral leadership, can bring us closer to a world of dignity and opportunity​

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